In brief
The Campaign for a Family Friendly Economy has announced a $50 million campaign to spotlight the critical concerns surrounding child and elder care in the upcoming elections. As caregiving costs surge and federal subsidies become scarce, this initiative seeks to align political discourse with the experiences of families grappling with these issues. With support targeted at key Senate and House races, advocacy leaders hope to engage voters on affordability and the pressing burden placed on the 'sandwich generation'.
WASHINGTON (AP) — The Campaign for a Family Friendly Economy has unveiled a substantial $50 million initiative aimed at bolstering support for child and elder care issues in congressional races. The campaign, which seeks to tie the expenses associated with caregiving to the national affordability discussion, is a response to the rising costs of child care, which frequently surpass housing expenses for families.Executive Director Sondra Goldschein noted the experiences of the 'sandwich generation', those who are simultaneously caring for children and aging parents. She indicated that as caregiving costs grow alongside inflation, these issues will significantly influence voter behavior.The campaign is strategically targeting key Senate races in states such as North Carolina, Georgia, and Michigan, as well as House races in Iowa and Pennsylvania, with the goal of pushing caregiving to the forefront of political discourse.Families are now facing increasing financial strain amid heightened gas prices and economic uncertainties stemming from international conflicts. In light of these challenges, candidates are beginning to recognize the importance of child and elder care issues more than ever.With many candidates framing their platforms around universal child care pledges, the essence of caregivers' experiences is expected to become a pivotal theme in shaping proposals moving forward. The ongoing discourse surrounding affordability continues to emphasize the critical need for support and resources to ease the burden on American families.
