Dallas Cowboys Cheerleaders on fame, pressure and World Cup fever
Season three of the Dallas Cowboys Cheerleaders docuseries — America’s Sweethearts — has hit Netflix, injecting fresh drama into the Daily routine of the squad while the global spotlight sharpens on their performances at the World Cup held in Dallas.
The rise to celebrity
The show has transformed the cheering women into brands and influencers, turning audition videos and stadium routines into shared moments that spread viral across social networks. “It has been actually really insane,” says breakout star Kleine Powell, noting how the documentary pushed the team’s dance, fitness and teamwork into a marketable umbrella that now reaches beyond the fans of the Cowboys.
Reforms in pay and rights were highlighted in the previous season, and Powell and McElaney now see the impact of their collective voice when they continue to lobby for the future of new DCC members.
Balancing appetite for fame and rigorous training
The new exposure brings added scrutiny. McElaney, who works full‑time jobs in addition to training that often ends at midnight, acknowledges the anxiety of having every routine streamed and heckled online: “We do every single performance for the world to see, and it can be difficult to keep in your head.”
Even so, the squad values mutual support. “Kleine does little locker‑room laps and she’s like, ‘Hey, how are you doing? Everything good?’ “ McElaney favorites highlight how at a time of stress, a teammate’s check‑in can lift spirits.
From the field to the World Cup
During the World Cup opener in Dallas, the squad brought their energy to the fans of all national teams, impressing the three‑lion supporters of England. “England is so rowdy,” Powell jokes, noting the excitement others bring.” The cosplay of high‑spirited moments turned into a staple arena of the global players’ morale tool.
Celebrity or team?
While the series shows the DCC rise in public profile through sponsorships and viral stunts, Powell insists they’re still more than just famous actresses. “We just always see ourselves as dancers, friends, sisters, and teammates.” The unity behind their movements signals how they really value the community built through the roster.
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