In a recent apology that has sparked widespread discussion, designer Willy Chavarria acknowledged that his collaboration with Adidas Originals on the Oaxaca Slip-On shoe faced allegations of cultural appropriation. The sneaker's design was inspired by the traditional huaraches, leather sandals made by Indigenous artisans in Mexico. Criticism arose when it was revealed that the footwear was produced in China without consulting or crediting the originating communities.
In a heartfelt statement, Chavarria expressed his regret that the design did not incorporate a direct partnership with the Oaxacan community, emphasizing that the intention was to honor Oaxaca’s rich cultural heritage. He stated, “This falls short of the respect and collaborative approach that Oaxaca, the Zapotec community of Villa Hidalgo Yalalag, and its people deserve.”
The controversy prompted significant voices, including Mexico's President Claudia Sheinbaum, to speak out, highlighting the ongoing issue of large corporations appropriating Indigenous designs without acknowledgment. She noted the government's willingness to explore legal avenues to support the rights of Indigenous creators.
Adidas has initiated communication with Oaxacan officials regarding potential reparations for the appropriation. Furthermore, the company recognized the cultural significance of Mexico's Indigenous communities and expressed a desire for constructive dialogue on how to move forward without causing additional damage. Meanwhile, promotional content for the Oaxaca Slip-On has been removed from social media platforms in response to the backlash, indicating a shift in branding strategy.
As the discussion around cultural sensitivity and representation continues to evolve, the incident serves as a reminder of the importance of collaboration and respect in the fashion industry. Both Chavarria and Adidas are now challenged to take meaningful actions to rebuild trust with the Indigenous communities whose heritage they sought to celebrate.
