Prada's recent footwear reveal, reminiscent of Kolhapuri sandals, has ignited discussions on recognition and appreciation of artisanal heritage.
Prada Faces Backlash for Cultural Appropriation of Indian Kolhapuri Sandals
Prada Faces Backlash for Cultural Appropriation of Indian Kolhapuri Sandals
Italian luxury brand Prada acknowledges the Indian heritage of its newly launched footwear line following criticism over cultural appropriation.
In a response to recent backlash, Prada, the renowned Italian luxury fashion house, has acknowledged the traditional Indian origins of its newly showcased sandals. The controversy erupted during Milan Fashion Week, where Prada unveiled a design featuring an open-toe braided pattern strikingly similar to the iconic Kolhapuri sandals from India’s Maharashtra and Karnataka states. Initially described merely as “leather footwear,” the absence of any reference to the sandals’ Indian roots drew ire and accusations of cultural appropriation from various segments of Indian society.
In light of the adverse reactions, Prada issued a statement recognizing the inspiration drawn from the traditional footwear. A spokesperson emphasized the brand’s commitment to acknowledging craftsmanship and the cultural heritage of diverse designs. Additionally, Prada has expressed intent to engage in dialogue with the Maharashtra Chamber of Commerce, Industry & Agriculture to further discuss this matter. Lorenzo Bertelli, Prada’s head of Corporate Social Responsibility, remarked that the design is still in its preliminary stages and conveyed interest in connecting with local artisans for more meaningful interactions.
Kolhapuri sandals boast a rich history tracing back to the 12th Century and are celebrated for their durability and handcrafted quality, aligning perfectly with the demands of India’s warm climate. Having received Geographical Indication (GI) status in 2019, these sandals are recognized not only for their heritage but also as a mark of authenticity from their region.
Local artisans in Kolhapur have expressed dismay over Prada’s use of the design without proper credit. Prabha Satpute, a Kolhapuri craftsman, lamented the lack of acknowledgment for the labor invested in these traditional sandals. Amidst growing concerns regarding financial disparities, industrialist Harsh Goenka commented on the injustice faced by local artisans who struggle to earn a living from their hand-made products while global brands amass profits through cultural exploitation. The sandals are typically priced at a few hundred rupees in India, contrasting sharply with the premium prices set by Prada.
This incident highlights a recurring theme in the fashion industry, with many global brands facing scrutiny for appropriating traditional products without proper recognition. Past incidents include Gucci's mischaracterization of a sari and a TikTok trend that misnamed the dupatta, a traditional South Asian scarf.
Yet, amidst the backlash, a few local artisans have found a silver lining, feeling a sense of pride from the recognition that their work has received on such a global platform. As Kolhapur businessman Dileep More stated, many artisans appreciate the acknowledgment of their craftsmanship.
As the conversation around cultural appropriation intensifies, the path forward for brands like Prada will require sensitivity to heritage and collaborative efforts with communities that uphold traditional practices.
In light of the adverse reactions, Prada issued a statement recognizing the inspiration drawn from the traditional footwear. A spokesperson emphasized the brand’s commitment to acknowledging craftsmanship and the cultural heritage of diverse designs. Additionally, Prada has expressed intent to engage in dialogue with the Maharashtra Chamber of Commerce, Industry & Agriculture to further discuss this matter. Lorenzo Bertelli, Prada’s head of Corporate Social Responsibility, remarked that the design is still in its preliminary stages and conveyed interest in connecting with local artisans for more meaningful interactions.
Kolhapuri sandals boast a rich history tracing back to the 12th Century and are celebrated for their durability and handcrafted quality, aligning perfectly with the demands of India’s warm climate. Having received Geographical Indication (GI) status in 2019, these sandals are recognized not only for their heritage but also as a mark of authenticity from their region.
Local artisans in Kolhapur have expressed dismay over Prada’s use of the design without proper credit. Prabha Satpute, a Kolhapuri craftsman, lamented the lack of acknowledgment for the labor invested in these traditional sandals. Amidst growing concerns regarding financial disparities, industrialist Harsh Goenka commented on the injustice faced by local artisans who struggle to earn a living from their hand-made products while global brands amass profits through cultural exploitation. The sandals are typically priced at a few hundred rupees in India, contrasting sharply with the premium prices set by Prada.
This incident highlights a recurring theme in the fashion industry, with many global brands facing scrutiny for appropriating traditional products without proper recognition. Past incidents include Gucci's mischaracterization of a sari and a TikTok trend that misnamed the dupatta, a traditional South Asian scarf.
Yet, amidst the backlash, a few local artisans have found a silver lining, feeling a sense of pride from the recognition that their work has received on such a global platform. As Kolhapur businessman Dileep More stated, many artisans appreciate the acknowledgment of their craftsmanship.
As the conversation around cultural appropriation intensifies, the path forward for brands like Prada will require sensitivity to heritage and collaborative efforts with communities that uphold traditional practices.
