In a groundbreaking move showcasing Saudi Arabia's aggressive expansion into the gaming industry, Niantic, the developer of the iconic mobile game Pokémon Go, has announced the sale of its video game business to Scopely for $3.5 billion. The deal, confirmed on March 13, 2025, is part of a series of high-profile acquisitions orchestrated by the Saudi Public Investment Fund, which acquired Scopely in 2023.
Pokémon Go, which debuted in 2016, quickly became a global phenomenon, enticing players to explore their surroundings in search of virtual creatures. With millions of active users, the game continues to generate substantial revenue and boasts a dedicated fanbase that regularly engages in community events, including the annual Pokémon Go Festival set to return in New York in 2024.
Scopely, headquartered in Culver City, California, has committed to retaining Niantic’s gaming team. The company's portfolio includes several notable mobile games such as Monopoly Go. Following its acquisition by the Savvy Games Group, also backed by the Saudi sovereign wealth fund, Scopely aims to bolster its presence in the gaming landscape significantly.
Saudi Arabia's investment strategy has targeted the gaming sector with a projected $38 billion investment by 2030, reflecting a broader objective to diversify its economy beyond oil reliance. Critics have raised concerns over the nation’s investment practices in entertainment and sports, interpreting them as efforts to enhance its global image amid ongoing human rights debates.
With nearly a trillion dollars in managed assets, the Public Investment Fund's ventures extend to sectors ranging from artificial intelligence to real estate. As the gaming industry continues to grow, this strategic acquisition positions Saudi Arabia as a significant player in shaping the future of interactive entertainment.
