Amazon has been training its generative AI models on Twitch streams, sparking user backlash. Twitch announced a new feature that lets streamers opt out of the default data sharing with Amazon, giving creators control over how their content is used.
During a live Twitch stream, the platform’s chief product officer explained that the data collection for AI training is on by default but respects users’ wishes to disable it. Streamers can turn off the setting through their channel’s private settings, and the collected data will not be re‑sold to other companies.
The decision reflects rising demand for data transparency and may help curb the heavy energy usage associated with training large AI models. By limiting unnecessary data collection, Twitch could reduce the carbon footprint of AI services that rely on gaming content.
The platform’s move was met with mixed reactions; some creators praised the choice, while others worried that disabling data could impact the quality of personal AI assistants. Regardless, the opt‑out feature offers a clearer path for protecting creative rights and aligning AI development with sustainability goals.
