Sega does what Nintendon't. This iconic slogan from the 1990s highlights a time of intense rivalry between Sega and Nintendo, but the relationship has since evolved. With Sonic Racing: CrossWorlds, Sega seems to be reviving nostalgic competition, although industry insiders suggest this is more of a playful jab than a real fight. Takashi Iizuka, head of Sonic Team, is cautious about explicitly challenging Nintendo's dominance in kart racing games, emphasizing that many titles exist in this genre. Additionally, Chris Dring, editor-in-chief of The Games Business, believes Sega is having fun with its marketing but recognizes the strong sales potential on Nintendo platforms. Sonic Racing: CrossWorlds not only competes with Mario Kart but also incorporates a seasonal pass and rotating characters, aligned with contemporary gaming trends that seek to retain player interest through regular content updates. As Iizuka asserts, the ultimate goal is to keep the game engaging. Meanwhile, the Sonic franchise continues to explore fresh concepts and avenues rather than relying solely on remakes, focusing on delivering new experiences while still respecting its rich manga-style legacy.