The Pokémon franchise, a titan in the global entertainment industry, could continue thriving for another century, claims Tsunekazu Ishihara, CEO of The Pokémon Company. Recognized as one of the most lucrative media franchises since its inception in 1996, Pokémon has transformed from a simple video game into a multi-faceted phenomenon, involving movies, series, and an expansive array of toys.
As the franchise gears up for its annual Pokémon Day, fans are buzzing with expectations for forthcoming game updates, particularly the anticipated Pokémon Legends: Z-A for Nintendo Switch. Ahead of this, Ishihara emphasized the importance of innovation in ensuring Pokémon’s relevance in an ever-changing market. “Our long-term goal is to enrich both the real and virtual worlds,” he noted, highlighting the successful integration of technology with mobile apps like Pokémon GO.
However, Ishihara also addressed ongoing challenges, particularly concerning the surge in scalping within the collectibles market. The competitive wave surrounding the trading card game has attracted resellers seeking rare cards, complicating matters for genuine fans. With individuals like YouTuber Logan Paul demonstrating extreme investment by purchasing valuable cards, the secondary market's dynamics create hurdles for The Pokémon Company. “The second-hand market’s rise is problematic as it impacts new product sales,” Ishihara stated.
Despite fan suggestions for increased availability of limited-run items, Ishihara expressed concerns over the inherent nature of rarity as driving demand, stating, “It’s not our place to diminish their perceived value.” Alongside these challenges, Ishihara remains vigilant against counterfeit products. The company has engaged in numerous legal battles to protect its intellectual property, recently reaffirming their commitment against imitation apps.
Delving into the factors contributing to Pokémon's sustained success, Ishihara remarked that countless generations have bonded through the franchise. Events like the recent International Championships in London, drawing thousands of passionate participants, exemplify Pokémon’s unifying power. For many fans, the journey begins with animated shows or games, paving the path to community gatherings and conventions that foster connections.
Ishihara noted the unique structure of The Pokémon Company, being privately held, as crucial to maintaining a focused direction. He emphasized, “Our exclusive mission is Pokémon. Any profit we achieve is reinvested into it,” adding that shareholder concerns cannot divert their vision.
As the franchise marks its 30th year in 2024, questions loom about the future of beloved characters like Ash and Pikachu, who departed the animated series in 2023. Ishihara reflects on their ongoing journey, assuring fans that their legacy continues. While eager anticipation builds for celebratory events, he remains steadfast in prioritizing meaningful interactions between the real and virtual realms. If Pokémon stays true to its core mission, Ishihara believes it can flourish for decades, preventing stagnation or decline. “Only through continuous innovation can we look towards our 50th or even 100th anniversary,” he asserted.
