In brief
The BBC Verify team has uncovered a wave of AI‑generated election ads circulating online ahead of the 2026 US mid‑terms. More than 70 synthetic videos and clips were identified, sourced from both campaigns and independent super PACs. While the technology offers unprecedented reach for smaller campaigns, experts warn that it may undermine transparency and voter trust, prompting calls for stricter disclosure regulations.
Digital teams behind major candidates and independent political groups have turned to synthetic media to shape voter perceptions, according to the latest BBC Verify audit released last week.
The audit catalogued more than 70 AI‑produced videos and social‑media clips that were disseminated across web platforms in the months leading up to the November elections. In several high‑profile primary battles, the clips were sourced directly from candidate campaigns; in others they were funded by third‑party Super PACs.
The ability to generate convincing footage or interview footage at scale removes traditional barriers for low‑budget campaigns, says Jake Horton, the investigative producer behind the report. He adds that it also raises questions about transparency, authenticity and the very nature of political persuasion.
Experts warn that the rapid adoption of generative AI could erode trust in the electoral process, especially when messages are tailored to micro‑segments of the electorate with hyper‑personalized narratives. Regulators are currently debating whether new disclosure rules are needed to label AI‑generated political content.
