In brief
Pokémon Company International has asserted that it did not authorize the use of its music or footage in a video by the U.S. Department of Homeland Security showcasing ICE deportation actions. The video controversially uses Pokémon's imagery alongside serious themes of immigration enforcement, prompting backlash from the franchise.
The Pokémon Company has stated it did not give permission for its brand's theme song and footage to be featured in a deportation video released by the U.S. Department of Homeland Security. The company issued a statement expressing awareness of the video, which reportedly contains imagery and slogans associated with Pokémon, including the popular phrase Gotta catch 'em all.
In its official response, Pokémon clarified, Our company was not involved in the creation or distribution of this content, and permission was not granted for the use of our intellectual property. The video in question, shared via social media platforms by Homeland Security and the White House, displays arrest actions conducted by ICE agents while incorporating Pokémon branding.
Furthermore, the footage features scenes from the Pokémon anime series, including the character Ash Ketchum, along with graphic images of individuals arrested for serious crimes, presented alongside inaccurate representations of Pokémon-themed trading cards.
ICE has been active in implementing aggressive deportation policies, following directives under previous presidential administration aiming for a significant increase in removals of individuals deemed criminal offenders.
Adding to the controversy, comedian Theo Von objected to another Homeland Security video that included his clip without permission, expressing discontent over its framing of immigration issues. The agency previously faced similar backlash from British artist Jess Glynne for using her music in a video promoting deportations.
