In brief
In an unprecedented moment for the K-Pop genre, 'Golden', performed by the fictional band Huntr/x, has won the Grammy Award for Best Song for Visual Media. This landmark achievement highlights the growing influence of K-Pop on the global music scene, having also garnered significant attention for its music chart performance and cultural impact. The song was recognized during the Grammy ceremony in Los Angeles, marking a significant milestone for both the genre and its international reach.
Golden, the inescapable hit from the movie KPop Demon Hunters, has become the first-ever K-Pop song to win a Grammy Award.
Performed by the fictional band Huntr/x, it picked up best song for visual media as the awards ceremony got underway in Los Angeles. It is also nominated for song of the year.
Other early winners included British stars Yungblud, The Cure, and FKA Twigs, while the Dalai Lama won best audiobook and eight-year-old Aura V became the youngest-ever Grammy recipient for best children's album.
Ahead of the main ceremony, Kendrick Lamar took home three awards, including best rap song for TV Off, continuing his Grammys winning streak.
Released last June, KPop Demon Hunters became Netflix's most-viewed movie of all time, with more than 480 million views. The propulsive soundtrack, full of candy-coated earworms, became the first to top the Billboard charts since 2022, highlighting the cultural and commercial force of Korean pop music.
The success of 'Golden' at the Grammys reflects the increasing recognition of K-Pop on a global scale, suggesting an enduring influence that continues to grow.
As K-Pop artists gain more presence within the music industry, the involvement of influential figures from the genre, such as those joining the Recording Academy's voting body, reinforces its impact in the Western music landscape.
