Did this AI anti‑drug video make drugs look appealing?

On 26 June, the Hong Kong Correctional Services Department released an AI‑generated video in celebration of International Day Against Drug Abuse and Illicit Trafficking. The video uses stylised animation to depict a range of illegal substances.

Critics say the graphics make pills, powders, and capsules appear almost decorative, potentially dulling the perceived danger of drug use. The backlash sparked a debate about ethical boundaries when governments employ AI art for public messaging.

BBC Chinese‑service correspondent Martin Yip reports that officials denied any intention to glamorise drugs, claiming the footage was designed to raise awareness about the destructive nature of addiction. However, netizens argue that visual appeal can inadvertently attract curiosity.

The incident illustrates the growing tension between the creative capabilities of AI and the responsibility of regulators to avoid reinforcing harmful behaviours. Future guidelines will likely need to address how artificial visuals can influence public perception of drug use.