**Air India Faces Major Setback Following Tragic Plane Crash**

Experts warn that passenger confidence may plummet, potentially hampering Air India's recovery efforts.

In the days following the catastrophic crash of Air India-171, which tragically resulted in the deaths of over 270 individuals, global investigators are diligently working to determine the cause. However, it's expected to take considerable time before any conclusions are reached. This unfortunate event emerges as a significant challenge for the Tata Group, owners of Air India and other prestigious brands like Jaguar Land Rover and Tetley Tea, as the airline was embarking on an ambitious turnaround.

Before the crash, Air India seemed to be on a path toward recovery. Under new private ownership since its acquisition from the government in 2022, the airline reported its first operating profits in years, with enhanced revenues and a decrease in customer complaints. While issues such as service complaints and flight delays persisted, they were viewed as typical growing pains as Air India underwent complex operational mergers aimed at improving efficiency.

Visually, the airline was also changing, introducing a modern aesthetic with updated livery and the addition of brand-new A-350 aircraft to its fleet, catering to India's thriving aviation market. The Tatas had recently announced they were entering the "final climb phase" of the airline’s transformation, striving to establish it as a world-class carrier. Sadly, this ambitious vision is now overshadowed by the disaster that has thrust the airline into turmoil.

In the aftermath of the incident, many potential passengers have expressed a loss of faith in Air India; phrases like "I'll never fly Air India again" echo a concern that could stall the airline's turnaround. Experts suggest that this immediate panic response is common following such tragedies. Additional incidents, including technical issues with engines and a false bomb threat, may further exacerbate passenger unease.

Jitendra Bhargava, a former executive director of Air India, emphasized that the effects of the disaster will linger in the public consciousness. Right away, some customers are already cancelling flights, which poses a serious hurdle for the airline's recovery. According to Shukor Yusof, founder of Endau Analytics, the turnaround plan—which was already challenged due to legacy problems—will likely face additional postponements as resources are diverted towards managing the crisis.

The upcoming investigation—conducted by officials from the UK, US, and India—will scrutinize the airline's operational practices and aircraft maintenance protocols, putting Air India under intense examination. Mitu Samar Jha, a risk and reputation management advisor, highlighted the necessity for consistent and genuine communication from Air India during this healing period.

Despite the storm ahead, Air India’s leadership remains determined. CEO Campbell Wilson affirmed the airline's dedication to cooperating with investigators and providing support for victims’ families, and Tata Group chairman N Chandrasekaran urged staff to demonstrate resilience through the criticisms that may follow. Experts believe that focusing on heightened safety measures could ultimately restore passenger confidence.

As the airline navigates this crisis, it benefits from its connection with Singapore Airlines, recognized as one of the industry's best. This partnership may play a crucial role in supporting Air India’s recovery efforts, as the airline aims to transform this heart-wrenching event into an opportunity for growth and enhanced safety standards.