Proposed luxury developments in Albania's Adriatic region, including new airport construction spearheaded by Jared Kushner, raise concerns over their impact on the vital Narta lagoon and surrounding habitats. The area, home to endangered species like the Dalmatian pelican, faces potential ecological harm as tourism expansion proceeds despite opposition from conservationists.
The Perils of Luxury Tourism: Protecting Albania's Adriatic Coastline Amid Development Proposals

The Perils of Luxury Tourism: Protecting Albania's Adriatic Coastline Amid Development Proposals
While new airport plans and luxury tourism projects promise growth, they threaten the rich biodiversity of Albania's Adriatic coastal ecosystem.
In the heart of Albania’s picturesque Adriatic coast, the stunning Narta lagoon presents a landscape where nature thrives, but plans for luxury tourism are looming large. With proposals from Jared Kushner and a controversial international airport project backed by the Albanian government, the region's rich biodiversity is at risk.
The Narta lagoon, home to a variety of bird species like the endangered Dalmatian pelican, faces adverse effects from development that could permanently alter its ecosystems. During a recent visit, I watched as the lagoon's tranquil waters were disturbed by the graceful flight of the pelican—a bird once common, now classified as "critically endangered" in the region. The lagoon is a vital habitat, essential not only for these birds but for an entire ecosystem that should be preserved.
Construction of a new international airport began in 2021, and despite criticism from environmental organizations and calls for a halt from entities like the Council of Europe’s wildlife conservation body, work continues. The airport project is touted as a means to boost tourism, yet opponents argue that such measures could lead to irreversible damage to the delta's fragile environments.
Walking along the sandy road that separates the Adriatic Sea from the Narta lagoon, I met with Julian Hoffman, an environmental guide. He expressed deep concern for the future of the delta and its wildlife. “We’re standing at a crossroads,” he said. “It’s imperative we recognize the importance of these habitats before they’re lost forever to unchecked development.”
The allure of luxury tourism must not overshadow the call to protect those environments that make destinations like Albania's Adriatic coast both breathtaking and critical to biodiversity. As discussions about sustainable management of these beautiful areas continue, it remains essential to prioritize conservation efforts to ensure future generations can enjoy this natural wealth.