The recent protests across Europe showcase widespread discontent with mass tourism, with activists employing squirt guns and rolling suitcases to make a statement. Campaigners are pushing for recognition of the social and environmental costs of tourism in popular cities.
Activists in Southern Europe Protest Against the Impact of Mass Tourism

Activists in Southern Europe Protest Against the Impact of Mass Tourism
Demonstrators take to the streets in Spain, Italy, and Portugal using creative tactics to highlight the housing crisis and environmental damage caused by tourism.
On Sunday, the lively streets of Barcelona echoed with the sounds of protest as thousands gathered to voice their disdain for mass tourism, wielding squirt guns and rolling suitcases in a direct act of defiance. This demonstration was part of a larger wave of protests occurring in cities across southern Europe, particularly Italy and Portugal, targeted towards the growing housing crisis and environmental costs exacerbated by an influx of tourists.
In an eye-catching display of public dissent, activists in Genoa rolled suitcases down the narrow city streets, branding their action as a “noisy stroll,” while in Lisbon, a handmade effigy of the city's patron saint was paraded to the site of a planned luxury hotel, symbolizing the tension between local culture and commercial interests. Meanwhile, on the island of Majorca, locals halted a tourist bus, igniting flares and hanging a banner to further express their frustration.
Barcelona, a focal point for recent protests, witnessed demonstrators marching down the opulent Golden Mile, famous for its high-end shops and luxury hotels. Holding signs proclaiming messages such as “Tourists go home” and “Tourism is stealing from us,” protesters utilized squirt guns to drench unsuspecting shoppers outside a luxury fashion outlet. Tensions escalated near the iconic Sagrada Família Basilica as police intervened to block the march.
This surge of protests, fueled by workshops organized by the Southern Europe Network Against Touristification, reflects broader concerns regarding the quality of life in areas heavily impacted by tourism. Protesters argue that rising housing costs and environmental degradation are direct consequences of the tourism industry prioritizing profit over community welfare. “The tourism model is fundamentally flawed,” stated Joan Mas, a local waiter, emphasizing feelings of exclusion as the tourism sector prices out residents.
As this movement continues to gain traction, the tension between locals and the booming tourism industry becomes increasingly palpable, sparking a crucial dialogue about the sustainability and ethics of current tourism practices in these beloved European cities.