Comeau's 2012 attempt to transport beer from Quebec to New Brunswick sparked a legal battle that raises important questions about Canada's trade policies and interprovincial cooperation.
Brewing Change: A Historic Quest for Provincial Trade in Canada

Brewing Change: A Historic Quest for Provincial Trade in Canada
Gerard Comeau’s beer run ignites a national conversation on trade barriers and Canadian identity.
In a tale that has brewed controversy and conversation across Canada, Gerard Comeau's ill-fated attempt in 2012 to bring beer from Quebec to New Brunswick sparked a national dialogue about trade barriers and the essence of Canadian unity. Labeled by many as "the greatest beer run in Canadian history," this endeavor raised critical questions about the barriers that exist within Canada itself and the implications for its national identity.
When Comeau, a power utility lineman, was stopped by police during his return to New Brunswick and fined for carrying excess beer, he initiated a fight that would eventually resonate through the highest court of Canada. His central contention was that the country's founding Constitution Act implicitly endorses free trade across provincial lines. “If you’re going to be a country, you’ve got to be open to trade between the provinces,” remarked the now-retired Comeau. His challenge highlighted the discrepancies in interprovincial trade laws, drawing attention to the irony that local breweries faced more hurdles selling to neighboring provinces than to foreign markets.
Although the Supreme Court ruled against him in 2018, recent political and economic shifts hint at a possible change in fortunes for Comeau's vision. With rising concerns over United States tariffs under President Trump's administration, Canadian Prime Minister Mark Carney is championing a cause to dismantle these provincial trade barriers. His initiative aims to facilitate smoother trade among Canada's ten provinces and three territories, advocating for a more interconnected national economy, similar in scope to that seen post-World War II.
As Canada approaches this important juncture, the implications of Comeau's beer run remain relevant. His case underscores the need for reevaluating how provinces integrate economically and what that means for Canada as a cohesive nation, steering the conversation toward a future where trade barriers might be a thing of the past.