Dr. Celiwe Ndaba, a South African physician, has taken to social media to share her experience of financial abuse, revealing how her marriage became a toxic environment where she was manipulated to fund her husband’s lifestyle. Her story has resonated with many, highlighting the prevalence of financial exploitation and its psychological impact on victims.
Financial Abuse in South Africa: Dr. Celiwe Ndaba Sparks Important Dialogue

Financial Abuse in South Africa: Dr. Celiwe Ndaba Sparks Important Dialogue
A South African doctor’s story of financial exploitation ignites a nationwide conversation about domestic abuse and the subtleties of financial control within relationships.
Dr. Celiwe Ndaba, a young doctor from South Africa, is making headlines and fostering vital discussions across the nation about a lesser-known but prevalent form of domestic abuse: financial exploitation. In a series of candid and viral videos, she recounted her experience of being manipulated into funding her husband's lifestyle, ultimately leading to their separation.
Using her platform while driving to work, Dr. Ndaba shared her journey over two weeks, detailing how, despite a flourishing career as a physician and mother of three, she felt ensnared in a toxic marriage. She explained how her husband had coerced her into taking out loans for luxury items—most notably, his desire for a Mercedes Benz—creating immense financial strain on their family. After her refusal to continue funding his extravagant choices, their relationship deteriorated.
Dr. Ndaba emphasized her story as a crucial warning for other women, underscoring that financial abuse can affect anyone, not just those with limited resources or education. In the aftermath of her revelations, her estranged husband, Temitope Dada, established a TikTok account to criticize her statements, labeling her accusations as false under posts with hashtags like #divorcetrauma.
Support has poured in for Dr. Ndaba, with countless women sharing similar experiences of control through finances in the comments section of her social media posts. Legal expert Bertus Preller noted that financial abuse often preys on professional women in South Africa, asserting that success does not shield them from patriarchal expectations that can exacerbate abusive dynamics.
In South Africa, financial abuse is legally recognized under the Domestic Violence Act as economic abuse, encompassing actions such as withholding essential funds and mismanaged joint assets. Experts like Somila Gogoba delve into the psychological implications of financial abuse, revealing that it is often rooted in power struggles and feelings of inadequacy, affecting victims’ self-worth and independence.
Research indicates that women who are the primary earners often face increased risks of intimate partner violence, and many choose to remain single as a protective measure. Notably, a study revealed that the perception of female breadwinners can threaten traditional male roles, leading to violence and abuse.
The sociocultural landscape in South Africa presents unique challenges for women, described as facing "double patriarchy," where Western professional expectations clash with traditional roles at home. This has given rise to a troubling pattern of middle-class women being taken advantage of financially, as many battle to balance their professional accomplishments with societal expectations as caregivers and partners.
Haunted by her experiences, a university lecturer shared her struggles with financial control when her husband lied about his qualifications, leading to her eventual financial ruin after years of emotional and physical abuse. Both she and Dr. Ndaba urge women to prioritize financial discussions in relationships and maintain personal financial independence to protect themselves.
Dr. Ndaba's message is clear and resonant: real love should not come at an unsustainable price. Her candid revelations have not only sparked conversations about the realities of financial abuse but also empowered women to challenge the status quo and seek healthy, equitable partnerships.