In brief
Amid rising tourism numbers, experts encourage travelers to venture beyond popular cities to discover Japan's rich culture and hidden locations.
In recent years, Japan has emerged as a surprising contender in the global tourism market, especially following the recent weakness of the yen which has made travel to the country more accessible. The Japan National Tourism Organization reported a whopping 36.9 million inbound tourists in 2024, marking a 47% increase compared to the previous year. Yet, despite this influx, many visitors remain glued to the well-known hotspots like Tokyo, Kyoto, and Osaka, often missing the chance to experience the nation's true essence.According to Andrew Faulk, a freelance photographer based in Tokyo who has spent a decade documenting Japan's landscapes and traditions, diverging from the typical tourist itinerary can lead to rewarding adventures. “Traveling beyond the normal hotspots allows visitors to experience Japan’s true spirit — its culture, landscapes, and unique traditions,” he shared. Faulk recommends several under-explored destinations that showcase a different side of Japan. One such location is Yokohama, Japan's second-largest city, known for its historical significance as an early port for foreign trade. Here, visitors can explore a bustling Chinatown, sample authentic cuisine, and delve into the city’s multicultural ambiance.While cities like Yokohama offer a glimpse into Japan's past and present, there are several other hidden gems scattered across the archipelago. For travelers looking to experience the quieter yet equally captivating aspects of Japan, these lesser-known spots promise unique adventures, picturesque scenery, and enriching encounters with local traditions.As travel resumes on a global scale, consider stepping off the beaten path during your visit to Japan. The country is brimming with charm just waiting to be uncovered, a journey that not only broadens your experience but also fosters a deeper connection to the culture and people of this remarkable nation.




