Pandora Shifts to Platinum-Plated Jewelry Amid Silver Price Surge

Sat Feb 07 2026 01:13:22 GMT+0200 (Eastern European Standard Time)

In response to skyrocketing silver prices, Pandora announces a strategic shift to platinum-plating for some of its jewelry collections, aiming to cut down on reliance on volatile silver markets.

Pandora is transitioning from silver to platinum plating due to a dramatic spike in silver prices, which have more than doubled in a year. While silver will still comprise 25% of its offerings, the move to platinum aims to enhance product durability and reduce commodity sensitivity. The new line is expected to launch by 2026, with plans for full pivot by 2028.

Jeweller Pandora has announced it will transition from using silver in some of its jewelry lines to platinum-plating due to a significant surge in silver prices.

Over the past year, silver prices have more than doubled, alongside increases in other precious metals. As a result, Pandora's CEO stated that although they do not aim to eliminate silver entirely, they plan to reduce it to about 25% of their offerings to mitigate exposure to price fluctuations.

Currently, the majority of Pandora's jewelry is crafted from silver, but they are implementing a strategy to integrate platinum into their products through a new alloy, making it more cost-effective. Parts of their silver line will gradually shift to becoming platinum-plated, utilizing an alloy named Evershine, which is already in use for gold-plated products.

Pandora is set to introduce its platinum-plated range in 2026, with plans to expand it further and reduce reliance on silver by moving production to their facilities in Thailand and Vietnam.

Chief executive Berta de Pablos-Barbier expressed frustration at the brand’s current association with silver, emphasizing the company’s desire to diversify beyond this single commodity. The company aims for this transition to be fully realized by 2028, providing enhanced durability with their new offerings. Consumer feedback has indicated a favorable reception to the hardy qualities of platinum.

The consistent rise in metal prices has been attributed to various global factors, including increased demand for silver in electronics, medical equipment, solar panels, and batteries—indicative of broader economic trends. As a result, Pandora is looking to adapt its strategies to ensure stability and customer satisfaction in a changing market.