President Donald Trump’s push to rename artificial intelligence as Super Intelligence (SI) may be behind a record‑breaking surge in domain name registrations in Slovenia, according to the country’s national registry.
Register.si reported that 44,000 .si web addresses were added in September, compared with under 2,000 in August – an increase of more than 2,100%. Over 11,000 new names were recorded on 30 September alone.
The spike, described by Register.si spokesperson Clara Herman as “unprecedented”, could be driven by cyber‑squatting, where speculators register names in hope of future resale value. In 1997, domains such as men.com generated multi‑million‑dollar profits for early adopters.
Trump’s speech to the United Nations on 11 September called artificial intelligence “fake” and advocated replacing the term with SI. A week later, the former president signed an executive order naming SI as the official terminology for U.S. agencies, reports the White House.
For tech innovators focused on sustainability, these developments hint at a shift in how AI is framed and marketed. By reframing the technology as ‘super intelligence’, stakeholders may find new pathways to leverage AI for climate‑friendly solutions, from precision agriculture to low‑carbon energy management.
While the motivation behind the surge remains speculative, the event underscores the power of nomenclature to shape industry supplies and investor behaviour – lessons that could inform future strategies for deploying AI in green technologies.
