In brief
In Bogotá, Colombia, influencer Sara Samaniego has revolutionized recycling by educating her audience on proper waste separation while shining a light on informal recyclers' contributions in the city, garnering widespread acclaim and recognition.
In the heart of Bogotá, an expansive warehouse brimming with plastic bottles, glass jars, and newspapers serves as the backdrop for Sara Samaniego, a 32-year-old influencer who is reshaping the conversation around recycling in Colombia. As she dons her signature blue jumpsuit and braids, Samaniego records a lively video for her followers on platforms like Instagram, TikTok, and YouTube, radiating enthusiasm for the art of separating waste. Her alter ego, Marce the Recycler, has enabled Samaniego to capture the attention of hundreds of thousands of viewers, turning her into Latin America’s inaugural recycling influencer. Through her engaging and colorful content, she educates her audience on effective waste management practices, earning prestigious accolades and collaborative opportunities with other celebrities. Samaniego’s work also highlights the often-ignored community of informal recyclers in Bogotá. The city, lacking a structured waste collection system, relies on approximately 26,000 informal workers who dedicate their lives to reclaiming recyclables. Consuelo Ordóñez, the director of Bogotá’s public utilities authority, recognizes the importance of these individuals, who play a vital role in the city’s recycling efforts. As Samaniego continues to inspire her followers and raise awareness about recycling, her influence represents a significant step towards a more sustainable future in Colombia.
