Despite significant efforts to finalize a trade deal ahead of the July 9 deadline, negotiations between the European Union and the United States are more likely to yield a preliminary framework rather than a comprehensive agreement. The EU represents the US's largest trading partner, yet the ongoing talks are characterized by persistent disagreements over tariffs and trade terms.

The Trump administration's push to alter EU regulations—particularly concerning technology and taxation—has run into staunch resistance from EU officials. They have firmly stated their inability to modify their value-added tax system and have shown reluctance to adjust digital service regulations to meet US demands.

While the EU has expressed willingness to increase purchases of American goods, their proposals for trade expansion come with counterparts, such as the lifting of existing tariffs by the US on manufactured products. A back-and-forth dynamic has led to threats of retaliatory tariffs from the EU, creating a tense backdrop for the negotiations.

As the deadline approaches, it seems unlikely that either party will achieve their primary objectives fully, leading industry watchers to speculate that the resulted agreement, if any, may be of a limited scope—a far cry from the ambitious targets initially set forth.