Luis Rubiales Fined for Non-Consensual World Cup Kiss: A Call for Change in Sports Culture

Fri Jul 18 2025 04:51:48 GMT+0300 (Eastern European Summer Time)
Luis Rubiales Fined for Non-Consensual World Cup Kiss: A Call for Change in Sports Culture

Spain's former football federation president sentenced after sexual assault verdict, igniting discussions on consent in sports.


Rubiales' actions have catalyzed a movement to address sexism and advocate for parity in women's sports, emphasizing the need for systemic change.

Luis Rubiales, the former president of Spain's football federation, has been found guilty of sexual assault for kissing player Jenni Hermoso without her consent. The ruling by Spain's High Court mandates a fine of €10,800 (£8,942) and prohibits Rubiales from approaching or communicating with Hermoso for one year. The court's decision comes in the aftermath of Rubiales' controversial kiss during the medal ceremony after Spain's victory over England in the 2023 World Cup—a moment witnessed by millions and one that has reignited discussions on consent and respect within sports.

While Rubiales was acquitted of coercion charges for allegedly pressuring Hermoso into falsely claiming consent, the case has sparked widespread protests and calls for accountability in the sports arena. Additionally, three colleagues of Rubiales, including coach Jorge Vilda, were cleared of collusion in coercing Hermoso, further highlighting the complexities surrounding this high-profile case.

In a previous court session, Rubiales defended his actions, describing the kiss as an "act of affection," claiming he was "absolutely sure" Hermoso had consented. However, Hermoso's testimony starkly contradicted Rubiales' account, pointing out how the incident marred what should have been a moment of joy.

The fallout from the incident has not only led to Rubiales’ resignation amid intense pressure but has also contributed to a larger conversation regarding sexism within the world of sports. As women's football players continue to advocate for equal treatment and respect, the implications of Rubiales' case resonate far beyond the courtrooms, signaling a pivotal moment for acknowledging and combating misconduct in athletics.

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