The incident has sparked outrage across Australia, prompting discussions about the treatment of native wildlife and social media ethics.
Outrage on Social Media as Influencer Snatches Baby Wombat in Australia

Outrage on Social Media as Influencer Snatches Baby Wombat in Australia
US influencer Samantha Strable faces backlash after video of her taking a baby wombat from its mother goes viral, raising concerns about wildlife protection.
Samantha Strable, a US-based influencer known as Sam Jones, has left Australia after sparking a significant uproar by briefly snatching a baby wombat from its mother and posting the footage on social media. The video depicted Jones laughing while taking the distressed baby wombat from the roadside, only to later return it to the brush. Australian Home Affairs Minister Tony Burke highlighted that the nation had never been in a better position for wombats, even as he indicated that the government was contemplating revoking Jones’s visa.
The incident drew sharp public outcry and condemnation from various Australian officials, including Prime Minister Anthony Albanese, who labeled it an "outrage." Foreign Minister Penny Wong also shared her disgust, calling the video "dreadful," while Opposition Leader Peter Dutton described Jones's actions as "cruel." Advocacy groups echoed these sentiments. The Wombat Protection Society expressed disbelief over the apparent exploitation of an innocent creature for social media engagement, while Suzanne Milthorpe from World Animal Protection Australia criticized the act as unethical and damaging to wildlife.
In response to the backlash, an online petition demanding Jones’s deportation garnered over 30,000 signatures, yet authorities faced challenges as she had not been charged with wrongdoing in Australia. Following her controversial post, Jones claimed in deleted comments that the wombat was unharmed and reunited quickly with its mother, but experts have urged the public to recognize the emotional and physical stress such an act could cause to wildlife.
Despite the influencer attempting to defend her actions, a newly created TikTok account purportedly representing Jones stated that she was struggling with the public’s negative reaction, receiving what she termed "hundreds" of death threats. However, many commenters continued to criticize her lack of empathy, urging her to reflect on the impact of her actions and their effects on the animal involved. Ultimately, the incident serves as a reminder of the broader conversation surrounding wildlife protection, accountability, and ethical content creation in the age of social media.