A week after a tragic attack near Pahalgam that killed 26 individuals, the town sees a cautious return of tourists. Authorities enforce strict security measures amid rising tensions between India and Pakistan, leaving local businesses worried about their futures and the long-term impact on tourism.
Resilience Amidst Horror: Pahalgam Struggles to Reclaim Its Tourism

Resilience Amidst Horror: Pahalgam Struggles to Reclaim Its Tourism
As Pahalgam begins to welcome back tourists post-attack, local businesses grapple with deep uncertainties and rising tensions in Kashmir.
In the wake of a catastrophic militant attack near Pahalgam, Kashmir, that claimed 26 lives, the town is slowly witnessing a cautious return of tourists. Just a week ago, Pahalgam's bustling streets were deserted, with hotels and shops shuttered, but signs of life are beginning to reappear, albeit in small numbers. The tragedy unfolded on a Tuesday when armed militants opened fire on tourists in Baisaran, a popular meadow just three miles from the resort town—an incident that has left lasting scars and ignited anger across India.
In the aftermath of the assault, tensions escalated between India and Pakistan, both of whom lay claim to the region, leading to increased military posturing and retaliatory threats. Vulnerability surrounds the area, as over half of Kashmir’s tourist spots have been closed while authorities conduct security operations. Although tourism typically thrives in Pahalgam, the attack—a rare occurrence targeting civilians—has created an atmosphere of fear, putting local livelihoods at serious risk.
Locals and tourists alike feel the impact—like Akshay Solanki from Mumbai, who noted feelings of panic among his group during the attack but decided to stay due to costly flight changes. Others express a sense of reassurance from the local community’s spirit and resilience. Prominent figures, including Bollywood actor Atul Kulkarni, have advocated for boosting tourism, emphasizing the urgency to support the local economy by visiting instead of canceling plans.
Yet, the path to recovering a sense of normalcy appears long, as both local residents and businesses voice their concerns over uncertainty in the valley. Authorities have arrested hundreds in operations against alleged militants, significantly tightening security in an already tense region, while exchanged fire has been reported at the border.
Amid the chaos, hopes for economic growth—previously buoyed by a record tourism rise in prior years—now hang precariously. Increases in booking cancellations, with estimates suggesting a staggering 80-90% drop, reveal the fear surrounding future visits. The situation could adversely affect major infrastructural projects, such as the world's highest single-arch rail bridge, previously expected to launch soon.
Local leaders express deep sorrow for the attack victims, with political figures acknowledging the families' grief publicly, reinforcing a sense of solidarity amongst Kashmiris who rushed to aid after the incident. While Prime Minister Modi's previous claims of a “new Kashmir” boast the region's growth post-autonomy change, last week’s devastating violence starkly eroded that narrative, leaving many questioning if peace can ever truly be achieved in this conflict-ridden area.
Kashmir remains a complex tapestry of hope, resilience, and caution as the local economy ponders its next steps amidst security concerns and emotional scars from the attack. As the situation unfolds, only time will tell how these intertwining threads of human experience will shape the future of tourism in Pahalgam and beyond.