Shui Zhou, a 30-year-old entrepreneur whose food business failed, exemplifies the practice. He now pays a small fee daily at a business aptly named Pretend To Work Company, gaining not only a semblance of productivity but also a supportive environment to connect with peers facing similar challenges. This approach sheds light on the disconnection between young people's educational qualifications and available job market positions, as experts suggest that such “pretend” workplaces offer an avenue for self-improvement and social interaction.

The mock offices, equipped with necessary resources for job hunting and skill development, have attracted a diverse clientele, including recent graduates like Xiaowen Tang, who use the spaces to fabricate work experiences that comply with educational requirements. The founder of the Dongguan facility, who has faced unemployment himself, recognizes the emotional toll this deception entails but views the model as a step toward real employment prospects.

As these setups proliferate, participants like Zhou are leveraging their time to upskill, particularly in areas like artificial intelligence, to position themselves favorably for future job openings. However, uncertainties about the longevity and sustainability of such ventures loom large, leaving many to question when these temporary solutions will convert into genuine opportunities in an evolving economic landscape.

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While such pretenses provide a temporary refuge, the underlying challenges of the job market remain critical, prompting debates on the efficacy and moral implications of the pretending trend among China’s youth.