The rise of media portrayals focusing on Naples' criminal underworld has sparked discontent among locals who feel their true culture and spirit are overshadowed by the 'malavita' image, as they urge for a more balanced representation of their vibrant city.
Neapolitans Call for New Narrative Amid Stagnant Mob Portrayals in Media

Neapolitans Call for New Narrative Amid Stagnant Mob Portrayals in Media
As a new spinoff of 'Gomorrah' begins filming, many residents of Naples express frustration over continuous depictions of their city as a hub of crime and darkness.
In recent years, Naples has captured the attention of tourists and media alike, largely due to the international acclaim of the Italian crime drama "Gomorrah." As filming for a prequel, titled "Gomorrah: Origins," commences in the historical Spanish Quarter, many voice concerns that the long-standing association with organized crime is detrimental to the city’s evolving identity.
A banner, strategically hung in a bustling shopping alley, declares, “Naples doesn’t support you anymore,” addressing the popular TV show renowned for its intense portrayals of the local Camorra crime syndicate. Established by Roberto Saviano’s book in 2006, the "Gomorrah" franchise has featured a film and a successful TV series, prompting several spinoffs. However, as local merchants like Gennaro Di Virgilio highlight, there is resistance to being perpetually represented as part of a violent narrative.
Once notorious for its crime levels, Naples is currently experiencing a tourism boom, thanks to social media and a renewed interest in its culinary and cultural heritage. While the city's reputation is gradually improving, deep-seated issues like youth unemployment and crime persist, complicating the public image.
As the city grapples with how it is seen by the world, residents like Di Virgilio, who has run a Nativity shop for generations, express frustration. “Basta,” he says, signaling a desire for a shift in narrative that celebrates Naples for its rich history and vibrant life beyond the confines of the 'malavita.'
As filming continues, the voices of Neapolitans highlight an evolving desire for more multifaceted storytelling that does justice to their hometown, beyond the shadows of criminal exploits. Their plea suggests a growing consciousness that the city’s portrayal must encompass greater aspects of its character, paving the way for a narrative revitalization that matches its dynamic spirit.