Shein Makes a Stylish Comeback in India Amid Stricter Regulations

Fri Jul 18 2025 16:53:29 GMT+0300 (Eastern European Summer Time)
Shein Makes a Stylish Comeback in India Amid Stricter Regulations

Chinese fashion retailer Shein returns to India after five years, partnering with Reliance Retail under stringent data governance rules.


In a significant turnaround, Shein has resumed its operations in India five years post-ban, thanks to a licensing partnership with Reliance Retail. This move comes after India had prohibited Shein and other Chinese applications due to data security concerns stemming from heightened tensions with China. The official re-launch comes with specific conditions, including the requirement to maintain all user data within India, a stipulation confirmed by Indian Commerce Minister Piyush Goyal.

Launched recently, Shein's app has already attracted over 10,000 downloads, predominantly offering fashion items priced as low as 199 rupees (approximately $2.30). Currently, deliveries are limited to major cities like Delhi, Mumbai, and Bengaluru, but plans for nationwide coverage are underway. Before its ban, Shein's presence in India was significant, appealing to young consumers with trendy and affordable clothing options, thereby reshaping India's fast fashion landscape.

The re-entry coincides with Reliance Retail’s strategic shift towards local sourcing and manufacturing, allowing Shein to utilize India as a base for its global operations while assisting in the development of the local textile industry. Under the terms of the partnership, Reliance will exercise complete control over operational practices and data safety, restricting Shein's access to sensitive information. This renewed collaboration marks a rare exception to India's stringent regulations on Chinese apps.

In the larger context, the comeback of Shein may signal a potential thaw in Indo-Chinese business relations, while also pushing the agenda for local manufacturing and international export from India. The revival of Shein might also encourage other international brands to reassess the Indian market’s prospects.

As Shein re-establishes itself, the focus will likely be on maintaining compliance with local regulations and ensuring data security, thus paving a path for potential growth in India's evolving fast-fashion sector.

MORE ON THEME

Fri, 18 Jul 2025 00:28:57 GMT

Elon Musk's Ventures Make Significant Advances in India

Fri, 18 Jul 2025 00:28:57 GMT
Thu, 17 Jul 2025 06:33:46 GMT

Life in the Wild: Russian Mother and Daughters Rescued from Cave in India

Thu, 17 Jul 2025 06:33:46 GMT
Wed, 16 Jul 2025 13:23:03 GMT

**Tragic Hit-and-Run Claims Life of Marathon Icon Fauja Singh**

Wed, 16 Jul 2025 13:23:03 GMT
Wed, 16 Jul 2025 05:47:48 GMT

Tragic Loss of Fauja Singh: The Journey of a Resilient Marathon Legend Ends in Hit-and-Run

Wed, 16 Jul 2025 05:47:48 GMT
Wed, 16 Jul 2025 02:32:31 GMT

Vaping Rates Among Australian Youth Decline Post-Ban, Study Shows

Wed, 16 Jul 2025 02:32:31 GMT
Tue, 15 Jul 2025 12:12:27 GMT

**Beloved Marathon Trailblazer Fauja Singh Passes at 114 After Hit-and-Run**

Tue, 15 Jul 2025 12:12:27 GMT
Tue, 15 Jul 2025 10:14:33 GMT

**Fauja Singh: The Incredible Legacy of the World's Oldest Marathon Runner**

Tue, 15 Jul 2025 10:14:33 GMT
Tue, 15 Jul 2025 04:11:41 GMT

**India Mandates Safety Checks on Boeing Aircraft Fuel Control Switches**

Tue, 15 Jul 2025 04:11:41 GMT
Tue, 15 Jul 2025 00:12:56 GMT

India Faces Coal Dilemma: Balancing Energy Security and Emission Reductions

Tue, 15 Jul 2025 00:12:56 GMT
Mon, 14 Jul 2025 16:38:53 GMT

**India Mandates Inspection of Fuel Control Switches in Boeing Aircraft Following Air India Tragedy**

Mon, 14 Jul 2025 16:38:53 GMT
Sun, 13 Jul 2025 02:51:53 GMT

**Unsung Hero: The Indian Businessman Who Rescued Jews from the Nazis**

Sun, 13 Jul 2025 02:51:53 GMT
Sat, 12 Jul 2025 00:12:48 GMT

Resilience Amidst Tragedy: Pahalgam's Journey Back to Peace and Prosperity**

Sat, 12 Jul 2025 00:12:48 GMT
Fri, 11 Jul 2025 04:28:44 GMT

**Tariff Tensions: Asia Faces Uncertainty in Trade War Landscape**

Fri, 11 Jul 2025 04:28:44 GMT
Wed, 09 Jul 2025 23:16:23 GMT

India and China Navigate Cautious Resurgence in Diplomatic Relations

Wed, 09 Jul 2025 23:16:23 GMT
Wed, 09 Jul 2025 00:44:02 GMT

Navigating Turbulent Skies: India's Aviation Safety Under Scrutiny Amid Recent Crashes**

Wed, 09 Jul 2025 00:44:02 GMT
Tue, 08 Jul 2025 01:52:50 GMT

Resilience Through Laughter: The Legacy of Abu Abraham in Political Cartooning**

Tue, 08 Jul 2025 01:52:50 GMT
Mon, 07 Jul 2025 21:57:12 GMT

**Emerging Economies Strengthen Ties Amidst U.S. Tariff Uncertainty**

Mon, 07 Jul 2025 21:57:12 GMT
Mon, 07 Jul 2025 18:28:05 GMT

Trump Calls for End to Bolsonaro's Prosecution, Accuses Brazil of Political Targeting

Mon, 07 Jul 2025 18:28:05 GMT
Mon, 07 Jul 2025 00:33:54 GMT

**Tariff Turbulence: How New Trade Policies are Reshaping Global Supply Chains**

Mon, 07 Jul 2025 00:33:54 GMT
Sun, 06 Jul 2025 04:06:47 GMT

The Resilience of Tibetan Democracy in Exile: A Cultural Testament

Sun, 06 Jul 2025 04:06:47 GMT

Follow us

© 2024 SwissX REDD UK ltd. All Rights Reserved.