Ryan Satterthwaite, a teenager from New Zealand, has died after suffering a serious head injury while playing a viral game known as "run it straight," prompting calls for stricter safety protocols in similar activities.
Tragic Death Highlights Safety Risks of Viral Tackle Game in New Zealand

Tragic Death Highlights Safety Risks of Viral Tackle Game in New Zealand
A 19-year-old's fatal injury during a social media-inspired tackle game raises alarms about safety measures in popular youth sports.
In a heartbreaking turn of events, a 19-year-old New Zealander has succumbed to head injuries sustained during a social media-charged game of "run it straight," which involves two players racing towards one another at full speed in an attempt to tackle each other without any protective gear. The young man, identified as Ryan Satterthwaite, passed away in the hospital following the incident.
The game, loosely imitating rugby-style collisions, has gained popularity among youth, especially in Palmerston North, where the tragic event took place. According to local police, while the game was an informal gathering among friends and not an organized event, the tragic outcome serves as a stark reflection of the inherent dangers involved. Police spokesperson Ross Grantham stressed the importance of understanding the safety risks associated with such activities.
Despite its long-standing casual play in Australia and New Zealand, "run it straight" has escalated in popularity through social media and has garnered endorsements from some pro rugby players. Critics warn that such games can lead to severe head trauma and brain injuries. Videos circulating on platforms depict young men charging at each other, with some participants losing consciousness after impacts.
The trend has given rise to informal tournaments, such as the recently launched Runit Championship League in Auckland, which attracted over 1,000 spectators. This league offers considerable cash prizes, although reports indicate injuries occurred during matches, including extreme cases where players have seizures following collisions.
Event organizer Kimami Ngaluafe acknowledged the game’s widespread appeal across different age groups in New Zealand but emphasized the urgent need for safety measures to protect participants. Many players currently partake without head protection, relying on informal spotting to reduce the risk of serious injury. Ngaluafe advocates for better guidance on safe play, particularly for minors participating in similar backyard sports.
Satterthwaite's unfortunate death has reignited discussions around implementing stricter safety regulations and practices in youth sports to mitigate similar tragedies in the future.